Private alpha
Strategic readings of any company, market, or idea.
Field Station grounds every reading in the signals you're already collecting — five lenses, one opinionated memo, sharper each time you come back.
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This is what a reading looks like
Not a chat answer — an analyst's memo that takes a position, shows what it was grounded in, and ends by naming the opening.
Field reading · excerpt
Mid-market ERP: the incumbents are selling stability to buyers who now want motion
Power & incumbents
The switching-cost moat still holds, but it is being paid for in roadmap credibility. Every quarter the incumbents spend defending legacy modules is a quarter the challengers spend shipping agent-native workflows — and procurement teams have started writing “AI-operable” into RFPs they used to copy-paste.
The signals in this kit point the same direction: two of the three regulation moves captured this spring lower the cost of leaving, not the cost of staying.
The opening: sell migration as a product, not a service. The vendor who makes leaving safe owns the next five years of switching.
Every reading makes the next one sharper
01
Seed your Field Kit
Drop in what you are already noticing — regulation moves, market shifts, technology bets. Your kit is a private intelligence base that belongs to you.
02
Run a field reading
Point it at a company, market, or idea. Five strategic lenses, one opinionated memo, streamed as it is written.
03
Let it compound
Every finished reading is stored back into your kit and becomes context for the next. The tenth reading knows what the first one learned.
Five lenses, one memo
Every reading works the same territory five different ways, then names the opening — the move the landscape is quietly making room for.
Read the field around you.
The alpha is a small batch of testers, a personal Field Kit each, and a daily reading allowance. You bring real questions; we listen hard to what falls short.
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